Privacy Review · March 2026
Incogni Review (2026): Remove Your Personal Data from the Internet
Published: March 13, 2026 · ~8 min read
Your full name, phone number, home address, and relatives' details are probably listed on dozens of data broker websites right now — available to anyone with a search engine. Incogni is a personal data removal service by Surfshark that contacts these brokers on your behalf, using privacy laws like GDPR and CCPA to legally demand deletion. It covers 420+ data brokers, and it's the first service in the industry to be independently verified by Deloitte. This review covers how it works, what it actually removes, pricing, and how it compares to alternatives.
Quick Verdict
Best for: anyone who wants to systematically erase their personal information from data brokers, people search sites, and shady directories — without spending hours filling out opt-out forms manually. The Custom Removals feature (Unlimited plans) is what truly sets it apart: submit any URL, and Incogni's team handles it.
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Why your exposed data is dangerous
Your personal information isn't just leaked — it's actively bought and sold. Data brokers collect records from public databases, social media scraping, purchase histories, and app usage, then package and sell them to anyone willing to pay. Here's what can happen:
Credit Card Fraud
Exposed financial details and SSNs are bought and sold on underground markets like SSNDOB.
Robocalls & Spam
Phone numbers scraped from people search sites fuel relentless telemarketing and scam calls.
Physical Safety Risks
Published home addresses put you at risk of stalking, harassment, and real-world threats.
Identity Theft
Full name, date of birth, and address are enough for criminals to open loans in your name.
Reputation Damage
Inaccurate or outdated profiles merge records from multiple sources, leading to missed jobs and damaged reputations.
Insurance Discrimination
Health insurance companies buy data from brokers and apps to raise your rates based on online activity.
Key features
Incogni goes beyond just people search sites. It covers marketing brokers, recruitment databases, health information aggregators, financial data collectors, and risk mitigation firms.
Automated Broker Removal
Scans and removes your data from 420+ known data brokers across marketing, recruitment, health, finance, risk mitigation, and people search categories.
Custom Removals
Found your data on a site not in the automated list? Submit the URL and Incogni's privacy experts handle the removal manually. Unlimited requests on higher plans.
Recurring Monitoring
Data brokers often re-collect your information. Incogni sends follow-up removal requests every 60 days or less to keep you off their lists.
Global Legal Coverage
Uses CCPA (US), GDPR (EU/EEA), UK GDPR, and PIPEDA (Canada) to legally compel data brokers to delete your records.
Deloitte Verification
The only data removal service independently verified by Deloitte, confirming real removals, broker confirmations, and zero data broker affiliations.
Family Plans
Protect your entire household with a single family plan. Each member gets their own profile with full automated and custom removal coverage.
Unique Feature
Custom Removals
Most data removal services only work with a pre-vetted list of brokers. Incogni's Custom Removals feature lets you submit any URL where your data appears — news portals, sports publications, health apps, court record aggregators like trellis.law or unicourt.com, business directories like ZoomInfo or Wiza, and more. A privacy expert reviews each request and handles the removal process manually.
This is what sets Incogni apart from competitors: they go beyond the automated list. If your data is somewhere online and it shouldn't be, you send them the link and they handle it.
How Incogni works
- 1
Create your account
Share the bare minimum of personal information needed to find your profiles online — name, email, address.
- 2
Authorize removal
With a one-time approval, Incogni can legally contact hundreds of data brokers and websites on your behalf using applicable privacy laws.
- 3
Automated removal begins
Incogni's algorithm identifies which brokers likely hold your data and sends removal requests to all of them.
- 4
Custom Removals (Unlimited plans)
Found your info on a site outside the automated list? Submit the URL and a privacy expert takes care of it.
- 5
Ongoing monitoring
Every 60 days or less, Incogni re-checks all brokers and sends new removal requests if your data reappears.
Industry First
Independently verified by Deloitte
The data removal industry has long lacked transparency. Incogni is the first service to undergo independent verification by Deloitte — one of the world's leading assurance firms. This isn't a marketing badge; it's a third-party audit confirming real results.
420+
Data brokers
245M+
Removal requests
60 days
Re-check cycle
0
Broker affiliations
Pros & cons
✓What works well
- +Independently verified by Deloitte — first in the industry
- +420+ data brokers covered with confirmed removals
- +Custom Removals: submit any URL and a privacy expert handles it
- +Global coverage (US, UK, EU, Canada, Switzerland)
- +Recurring checks every 60 days — data doesn't creep back
- +245+ million removal requests processed to date
- +Supports up to 3 emails, 3 addresses, and 3 phone numbers per profile
- +Zero affiliation with data brokers
- +Uses GDPR, CCPA, PIPEDA, and UK GDPR for legal enforcement
✕Watch out for
- –Custom Removals only available on Unlimited and Family Unlimited plans
- –Cannot remove from government websites or social media accounts
- –Some data brokers take months to respond despite legal deadlines
- –People search sites are the only brokers where data presence is confirmed upfront
- –No free tier — paid subscription required
Incogni vs. the alternatives
Incogni wins on
- 420+ brokers vs. ~750 (but Incogni covers all types, not just people search)
- Custom Removals for any website (not available in DeleteMe)
- Deloitte-verified results
- Lower price point
DeleteMe wins on
- Longer track record in the US market
- Slightly larger people-search-site database
Incogni wins on
- Broader data broker categories (marketing, health, finance, recruitment)
- Custom Removals for non-broker websites
- Global coverage across US, EU, UK, and Canada
Kanary wins on
- Free basic scan without account
- Simpler interface for US-only users
Why we recommend Incogni
ConvertPrivately is built on the principle that your data should stay yours. Every tool we build runs client-side whenever possible, so your files never leave your browser. Incogni extends that philosophy to the data that's already out there — the personal information that data brokers have collected without your meaningful consent.
We partnered with Incogni because their approach aligns with ours: transparent, verifiable, and privacy-first. They're the only service we've found that combines automated broker removal with unlimited manual Custom Removals for any URL — and they're the only one with third-party Deloitte verification to back up their claims.
Frequently asked questions
Can I add multiple emails or home addresses?
Yes. You can add up to three emails and home addresses to your profile. US residents can also add up to three phone numbers.
How does Incogni know if a data broker has my data?
Incogni uses an algorithm that predicts how likely it is that a particular data broker has your data. For people search sites, they have direct access to the public databases, so your presence is confirmed before the request is sent.
How long does removal take?
Some brokers respond the same day, while others may take months. Privacy laws like GDPR and CCPA set legal deadlines, so Incogni monitors the process and follows up as needed.
Can websites collect my data again after removal?
Yes — many data brokers will re-acquire your information over time. That's why Incogni conducts recurring checks every 60 days and sends new removal requests for as long as you're subscribed.
What can't Incogni remove?
Incogni cannot remove data from government websites, publications about criminal proceedings, social media accounts, personal blogs, or forums.
Final verdict
Manually opting out of hundreds of data brokers is a full-time job — and the data comes back. Incogni automates the entire process, uses real privacy laws to enforce deletions, and re-checks every 60 days to prevent re-listing. The Custom Removals feature on Unlimited plans goes further than any competitor by letting you target sites that aren't on any pre-built list.
The Deloitte verification is the final piece: in an industry where many services exaggerate their reach, Incogni is the only one with independent, third-party proof that the removals actually happen. If you care about your privacy — and you're reading this on a site called ConvertPrivately, so you probably do — Incogni is the most credible data removal service available today.
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